Everything from yesterday's meeting
— and the next step when you're ready.
Built off your actual current stock at carsalesexpress.com.au. Premium, mid, and entry vehicles dressed as the ads we'd run for you on Meta and Google from week one — plus the funnel data, pricing breakdown, and the start form at the bottom.
Mark + Richard — this page is the recap of what we walked through yesterday. Demos to re-watch, FB funnel data to re-read, pricing and ad-account access spelled out. The start form at the bottom is the finish line — pick a tier and start date, I'll send the invoice within 24 hours, engine kicks off on your date. Jump to onboarding →
Everything below is a starting point built off three of your cars to show direction. As we work together over month one, the engine gets dialled in to whatever style you want to lean into and every single piece of content goes through your approval before it posts. Nothing ships without you signing it off.
A2021 Toyota Kluger GX
- Year
- 2021
- Body
- Premium 7-seat SUV
- Kilometres
- 88,997 km
- Transmission
- Sports Automatic
- Location
- Car City
- Listing
- View on carsalesexpress.com.au
Why this one: The trophy demo. Premium SUV at $36k proves the engine works at the high end of your stock not just the volume movers.
Ad angle: Family-buyer intent. Cinematic golden-hour reveal, premium negative-space treatment, caption hook focuses on space + 7-seat practicality. Cuts to a 6-second version for Reels and a 15-second version for Stories.
B2021 Mazda 3 G20 Pure
- Year
- 2021
- Body
- Hatchback
- Kilometres
- 119,112 km
- Transmission
- Sports Automatic
- Location
- Car City
- Listing
- View on carsalesexpress.com.au
Why this one: Bread and butter. Mid-market hatch is the volume engine for CSE this is the unit type that prints lead flow when the ads are tuned right.
Ad angle: First-car / upgrade-from-hatch buyer. Suburban street at dusk, warm streetlamp tone, caption hook focuses on the "low-km, late model, trade-in welcome" angle.
C2013 Ford Fiesta Ambiente
- Year
- 2013
- Body
- Compact hatch
- Kilometres
- 94,905 km
- Transmission
- Dual Clutch
- Location
- Car City
- Listing
- View on carsalesexpress.com.au
Why this one: Sub-$10k proof. The volume end of the lot — entry buyers, first-car shoppers, second-car households. Proves the engine works for the cars that move every week, not just the hero stock.
Ad angle: First-car / commuter buyer. Auto transmission + low-running-cost angle hits hardest at this price point. Caption hook leads with the price, follows with "auto, easy to park, drive away under $10k."
Three extra styles for the Kluger.
The three demos above (Kluger, Mazda3, Fiesta) are what we'd ship as your standard inventory ads — week-in-week-out volume from your real listing photos. Below are three earlier-stage demos generated for the Kluger using different aesthetics, to show the creative range Konquer can pull from for hero campaigns or brand-build moments.
These haven't been cleaned up — treat them as "what this could look like with another month of refinement" rather than finished ads. Honest about the AI quirks below each one.
Hero-tier inventory ad at full polish.
What it shows: Marketing Studio TV-commercial-mode 360° orbit. Clean neutral showroom, deep blue depth, soft warm rim light from camera right, floor appears to rotate under the stationary car. Same engine as your standard inventory reels above, dialed up a tier for hero campaigns. 8 seconds, 1080p.
What needs work in production: the Toyota emblem on the steering wheel didn't fully render, and the rear "KLUGER" badge text came out slightly off — these are AI text-rendering quirks we'd fix by anchoring with closer reference photos. Headlights, grille, plate, paint and body proportions are gallery-quality as-is.
Macro paint, grille, taillight — the opening beat.
What it shows: 6-second cinematic opener. Hero front 3/4, macro Toyota grille, tail light glow, side silhouette, fade. The "establishing shot" half of a hero commercial — same polish you'd see on a Toyota Australia ad pre-roll. 6 seconds, 720p.
What this is for: a hero-campaign opener — runs first in a 30-second commercial, then we cut to real CSE footage shot on location (proper RHD interior, Melbourne drive, dealership reveal). AI does what AI does best (macro beauty shots no DSLR can match), real footage does what real footage does best (cars on actual roads with actual drivers). The 6 seconds you're watching is the AI-generated bumper, ready to ship as-is.
Standard inventory volume stays on the format you saw at the top (Demos A/B/C — 13s, 1080p, real listing photos with AI camera motion). Style 1 (the premium 360) is the closest to a ready-to-ship-with-polish piece; Style 2 (cinematic CGI) is hero-campaign or brand-film territory. We'd dial in whichever direction you want to lean into in month one.
Real photos in, cinematic ad out.
Every reel above starts from the actual listing photos your team takes — colour, paint condition, alloys, plate, interior layout, all real. The AI handles the camera motion (turntable, interior fly-through) without re-synthesising the car itself, so you get the polish of a $20k commercial production without losing identity. The bonus styles above show what's possible when we push further toward fully-CGI territory for hero moments.
At GROWTH retainer this would ship 8 reels per month plus statics, run paid ads on two of them, and refresh weekly based on which units convert.
FB is bringing customers in. We just can't track where they go after.
Arman has been running CSE's FB Marketplace feed himself for 12 weeks. Every listing goes up under his name, every reply comes from him personally. We went thread-by-thread through his Messenger inbox to build the funnel below — these are not estimates, they're 23 actual CSE conversations classified one at a time (Brighton-stock threads excluded).
Umar enquired about the 2012 Kia Optima last Saturday. Arman flipped him from Ringwood to Kilsyth, then locked in 4pm with Calvin. He came in. But because there's no FB-source field in the tracker, that walk-in just shows up as another anonymous floor visit. This is exactly the pattern we're fixing — soft-booked → locked → came in → ??? .
CSE website "Net" closes went 0 → 10 after the FB Marketplace push started. Same dealership, same staff, same close rate — only thing that changed was FB visibility. Some of those buyers saw a car on FB, then googled CSE and converted via the website. The correlation is real. We just can't isolate which clicks paid for which sale.
Everything above is the organic Marketplace funnel — free listings, no ad spend, manual replies. Even at <50 live listings it's pulling 23 conversations and at least one verified walk-in. That's the floor.
The real conversion engine kicks in once Konquer is fully wired:
- Meta Ads (Facebook + Instagram feed/reels/stories) — targeted at people in 30 km of Ringwood + Kilsyth who've searched used cars in the last 90 days, retargeting anyone who's already viewed CSE listings on Marketplace. This is where most of the actual buying intent traffic sits — not the Marketplace browsers, but the people scrolling Instagram on the train.
- Catalog ads on Marketplace itself — your stock pushed into the paid Marketplace feed for people already searching that make/model. Today your listings only appear if someone searches the exact car. With catalog ads they show up against every Toyota/Mazda/Hyundai search in your radius.
- Pixel + Conversions API + Enhanced Conversions for Leads — so Meta's algorithm learns which ad creative + which audience actually books a test drive, then redirects budget to whatever's working. The engine compounds month over month.
- Lead capture form on every ad — instead of "DM me", the ad has a built-in "book a viewing" form that lands straight in your inbox and the CRM with source attached. No more "Walk In" with no source field.
What that means in numbers: the organic Marketplace baseline (above) gave you 23 conversations + 1 confirmed walk-in from <50 listings, with zero ad spend. Layering $1,500/mo of Meta + Google paid on top puts your stock in front of buyers who aren't already on Marketplace — the people on Instagram or Googling "used Kluger Ringwood." Pixel + Enhanced Conversions feed every test-drive booking back so the algorithm sharpens itself. By month 3 the funnel stops ending in "can't tell" and starts giving you cost-per-test-drive by listing, so spend follows results.
That's the unpaid, manual baseline — Arman on his own, on top of floor duty, with no ad spend behind any of it. The Konquer engine plugs the gap at stage 7: every FB lead gets a UTM-tagged landing page or message tag, every appointment gets logged with source, every sale gets traced back to the listing that started it. By month 3 the funnel above stops ending in "can't tell" and starts ending in "we closed N sales from M FB conversations on the following listings."
Every number above is hand-counted from Arman's actual FB Messenger inbox, filtered to CSE stock only (Brighton-stock threads excluded). The fewer-than-50 live listings is a manual sample — that's the limit of what one person can keep up to date by hand. Konquer's engine syncs your whole inventory automatically, refreshes prices, and layers paid ads on top of the best-performing listings. "Net" closes counted from Arman's personal sales log Jan–May 2026. Umar's Saturday walk-in confirmed directly by Arman.
Start where the data says. Step up when the data says.
Three tiers, same engine. The right tier is whichever one the first 30 days of attribution tells us. Most dealers start at GROWTH, then move up to SCALE in month 2 or 3 once a hero car is converting and they want to push the spend.
- 4 reels + 8 statics / month
- 1 always-on ad campaign on Meta
- Monthly strategy call
- Pixel + Conversions API wired
- $500/mo paid media bundled in — no markup
- 3-month minimum, month-to-month after
Ceiling: proves the system works. $500 ad spend is thin — gets directional data, not statistically real conversion volume. You'll outgrow it once the first car converts.
- 8 reels + 12 statics + 2 long-form pieces / month
- 2 ad campaigns concurrent on Meta + Google
- Weekly check-in call (your floor or virtual)
- Pixel + CAPI + Enhanced Conversions for Leads
- $1,500/mo paid media bundled in — no markup, no separate ad-card billing
- 3-month minimum, month-to-month after
What unlocks here: full content across both yards, dual-platform paid, weekly optimisation rhythm. Enough to put statistically real data on the board.
- 12 reels + 20 statics + dedicated shoot days / month
- 4-6 ad campaigns concurrent (hero + always-on + retargeting + new-stock)
- Bi-weekly strategy + ROAS review with both yard managers
- Custom attribution dashboard (lead → test drive → contract by source, by car)
- Cross-platform: Meta + Google + TikTok if it earns its place
- $3,000/mo paid media bundled in — no markup, no separate ad-card billing
- 3-month minimum, month-to-month after
What unlocks here: enough creative volume + budget headroom to move slow stock and hero stock in parallel. This is where dealerships compound returns.
Above SCALE there's a $15k tier — $10k retainer + $5k ad spend, multi-platform, dedicated account director, custom-built content team allocation. Reserved for multi-yard groups already running SCALE for 6+ months with proven attribution. Not an upsell — flagging it so you know the ceiling. We'd only ever propose it once CSE's data says you've outgrown SCALE, which would be a good problem to have.
The upgrade path is in the contract. Step up at any month-end if month-on-month attribution says push. Step down anytime if a slower season warrants it. No re-signing, no penalty. The retainer is the only fixed piece, ad spend scales with the data.
Pricing above is shown ex-GST (standard B2B convention). 10% GST is added at invoice. So GROWTH at $5,000/mo + GST = $5,500/mo total. SCALE at $8,000/mo + GST = $8,800/mo total. CSE claims the 10% GST back as an input tax credit on the next BAS.
The entire monthly bill — both the agency retainer portion and the paid ad-spend portion (whichever tier you pick) — is deductible under s 8-1 ITAA 1997 as a marketing outgoing incurred in running the dealership. Invoiced as one taxable supply from Konquer so the GST input tax credit is clean. General information only, not tax advice — confirm specifics with CSE's accountant.
The first 30 days are about getting the pixel learning, the attribution dashboard live, and the first hero-car campaign in market. If the data at the end of month one isn't showing measurable lift in leads or trackable funnel movement, we sit down and re-tune the plan together before month two — no penalty, no awkward call. We earn the retainer by what the dashboard shows, not by the contract.
The Meta pixel needs 20–30 days of conversion data before it's optimising properly. Starting in May means the engine is warm for the EOFY traffic spike. Starting in July means missing the spike entirely and waiting for the August cooldown. Every month delayed is one less month of compounding ad-spend efficiency.
You keep ownership. We get permission.
- Meta: Konquer is registered as a Business Manager partner, not an asset owner. CSE keeps ownership of the Facebook Page, Instagram, Pixel, and the ad account at all times. We get advertise-only permissions inside an approved monthly budget cap.
- Google Ads: Your account links to Konquer's Manager (MCC) account. You keep ownership. You can unlink with one click from your side.
- Approval on every launch: No campaign goes live until you approve it. We can prepare and stage, but the launch button stays on your side.
- Spend authorization: We can manage budget within the approved monthly cap. Anything that raises the cap needs a fresh approval from you.
- Offboarding: If you ever leave, the BM partner share gets unshared, the MCC unlinks, your accounts continue running with their full history intact. Zero data loss.
Mark + Richard — start CSE.
Three quick steps below. Pick your tier and preferred start date. Arman invoices you direct within 24 hours. Once paid, the engine kicks off on your start date. Cancel any time with 30 days notice. No setup fee.